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Analyzing your Product
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Analyzing your Product
Have
A Solution For A Problem
Larry Potter
After you have discovered who your niche market is, you need to
examine them to find out what products or services they are looking
for. It's best to discover people's wants and then provide it,
instead of creating a product and then trying to locate a market.
Visit some chat rooms where people from your niche market are
likely to hang out. Sign up for some email lists they are likely to
get. Analyze any information you find and try to locate a common
problem that niche market has.
Once you discover a common problem, develop a solution. This is the
easiest way to find an obvious void in the marketplace and fill it.
This will help ensure you have an eager market for your service or
product.
Remember, people are not online for a hard sell, but rather they are
looking for information, things that will make their lives easier
and for solutions to their problems. They will keep returning to
you, if you solve their problem by giving them the exact solutions
they need.
Remember, when you have a home business or any business, do not sell
them, help them! When you create a solution to a common problem
shared by a niche market, you make your online business a valuable
resource. This is the way to position the product or service you
plan to sell online when you are ready to become an home business
entrepreneur!
And remember, benefits, not features are what you need to
concentrate on! You will never earn a single penny with you home
business unless you convince your prospects that they need your
service or product and can afford it no matter how great a product
or service you have. You must put the focus on how your service or
product will BENEFIT the customer. They need to know how it will
solve their problems and make their lives easier. Do this and you
online business will prosper.
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The features of whatever you are selling have to be turned into
compelling benefits. I learned this back in the 1980's from a guy
named Wade Cook who wrote How To Build A Real Estate Money Machine.
He would buy houses on contract and turn around and
sell them on contract thereby generating a nice monthly income. But
when selling his houses, he always strived to sell the benefits
like, it's close to the school or near shopping areas, etc. You MUST
do the same with your product or service. Put simply, a feature is a
simple fact about your product, but a benefit explains what
advantages your customers will actually derive from using the
product. You have to paint a picture for them.
Benefits are
not "quality and service" or "cheapest". They are answers to "why
should I keep reading?" or "what's in it for me?" or "why should I
order?" Every feature of your product offers at least a
couple of benefits. You must figure out what they are. If you cannot
come up with any, the talk to some of your customers or potential
customers. Ask what they like about your product and how has it
benefited them.
About the Author
Larry Potter is a recognized authority on the subject of starting a
home business with little or no cash. More tips can be
found here:
http://wallmann.mybigsuccess.com
Submitted at:
http://www.Content-Articles.com- WebSite Content and Article
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